If someone abroad wants to understand the unwillingness of Chávez and his honchos to differentiate between State and themselves, between national resources and Chávez's interests, he just has to analyse state news in Venezuela.
The National Electoral Council (CNE) is obliged by law to fine the government if this tries to use state resources for propaganda purpuses...but it doesn't except for one or two isolated cases because its directive is made up of Chávez' staunchest supporters plus one token opposition member whose comments are basically ignored.
Look at the site of the national Venezolana de Televisión:
You have Chávez's election slogan (Chávez: Corazón de Mi Patria), a link to more propaganda, a link to Chávez's site and to Chávez's twitter account.